Navigating Turkish Consumer Protection Law: A Guide for Foreign Investors

As we mark International Consumer Rights Day on March 15, it’s a timely opportunity for businesses—especially those looking to invest in Turkey—to reflect on the importance of consumer protection and responsible market practices.

Turkey’s Consumer Protection Law offers one of the most comprehensive frameworks in the region, ensuring consumer trust, safety, and transparency across all sectors. For companies aiming to enter the Turkish market, aligning with these legal obligations is not only a compliance necessity but also a crucial factor for long-term business success.

For companies aiming to enter the Turkish market, aligning with these legal obligations is not only a compliance necessity but also a crucial factor for long-term business success.

What Is the Turkish Consumer Protection Law?

The Turkish Consumer Protection Law (Law No. 6502) is designed to protect consumers' health, safety, and economic interests, while promoting informed consumption and encouraging ethical business conduct.

Key Areas You Must Consider as an Investor

1. Transparent Contracts – Must be clear, simple, and written in an understandable language.

   
   

2. No Hidden Charges – Only legally defined service fees can be charged.

   
   

3. Mandatory Disclosure – All potential charges must be disclosed in writing.

   
   

4. Defective Goods Protocols – Consumers are entitled to repair, replacement, refund, or price reduction.

   
   

5. Clear Labeling and Price Tags – Labels must include full pricing, origin, and product details.

   
   

6. User Manuals and Warranty Documents – Products must be delivered with Turkish manuals and at least a 2-year warranty.

   
   

7. After-Sales Service – Required throughout the product’s lifespan.

   
   

8. Fair Advertising – Advertising must be transparent and non-deceptive.

   
   

9. Dispute Resolution – Consumer Arbitration Boards and Courts handle low- and high-value disputes respectively.

   
   

10. Product Recall and Legal Enforcement – Non-compliant products can be recalled or banned from the market.

    
    
    
    

    

    For foreign investors, understanding and adhering to Turkish consumer law is not just about staying compliant—it’s about building trust and demonstrating commitment to fair business practices.

    
    

Why It Matters Now More Than Ever?

On this International Consumer Rights Day, businesses have an opportunity to reassess their role in fostering consumer well-being. For foreign investors, understanding and adhering to Turkish consumer law is not just about staying compliant—it’s about building trust and demonstrating commitment to fair business practices.

Whether you’re preparing for market entry or scaling operations in Turkey, compliance with consumer rights regulations is vital for sustainable growth and strong brand reputation. Let March 15 serve as a reminder that consumer trust is at the heart of business success.