Case Study: Guiding a Ukrainian Power Tool Company into the Turkish Market- our market research capabilities

At GIS Consult, we pride ourselves on helping international companies make confident, data-driven decisions when exploring the Turkish market.

At GIS Consult, we pride ourselves on helping international companies make confident, data-driven decisions when exploring the Turkish market. Our recent collaboration with a Ukrainian businessman seeking to enter Turkey’s power hand tools sector illustrates how our tailored market research and strategic consulting can shape a viable market entry plan.

The Challenge

Our client aimed to understand the Turkish power hand tools market—specifically in the context of construction—and needed a clear assessment of local production, sales, and service channels. They were also looking for actionable go-to-market strategies, including legal frameworks, distribution options, and competitive positioning.

Our Approach

GIS Consult delivered a comprehensive market entry report designed to provide not just a snapshot of the market, but also a roadmap for potential success. The report addressed:

• Macro environment: Turkish economic and political outlook

• Sector overview: A deep dive into the Turkish hardware and power tools market

• Go-to-market models: Comparative analysis of different entry strategies

• Competitive landscape: Brand positioning, pricing, and channel strategies

• Retail and distribution: Mapping of sales channels, from large retailers to independent hardware stores

• After-sales services: Expectations, warranty practices, and customer support dynamics in Turkey

• Regulatory framework: Import rules, certification requirements, and business licensing

• Stakeholder mapping: Identification of key players, industry bodies, and potential partners

  
  

The Outcome of the market research

Our client received a clear, actionable plan for how to test and gradually enter the Turkish market. The report empowered them to:

• Understand local buyer behavior and pricing sensitivities

• Identify suitable distribution and service partners

• Prepare for regulatory compliance

• Choose between different market entry models (e.g., direct export, local distributor, JV)

• Position their brand competitively against established market leaders

  
  

Why This Matters

Entering a new market requires more than ambition, it demands deep understanding. At GIS Consult, we go beyond data collection. We connect insights with strategy to help our clients navigate Turkey’s dynamic market landscape with confidence.