Leading financial institution wants to shape investment preferences

Saxo Bank, a Danish financial institution, stands among the pioneers in creating an online trading platform tailored for everyday investors. The primary goal was to enhance the positioning of their brands at the local level, such as Saxo Capital Markets, and facilitate effective communication with their client base.

GIS Consult has strategically aimed to establish its brand as a "knowledge hive" within the finance media landscape, leveraging its robust global expertise. The objective is to engage with investors through various activities and initiatives within the finance media sphere.

The brand has been covered extensively by pertinent media through media visits, exclusive content features, networking meetings with senior-level journalists, roundtable discussions, op-ed placements, and agenda-related communications. Additionally, international analysts who visited Turkey were strategically featured in national media coverage.