A prominent real estate fund is gearing up to launch its new products.

One of Turkey's top real estate funds, Omurga Capital, had initially planned to introduce its real estate funds in 2017. Since then, the company has not only unveiled new real estate funds but has also announced forays into venture capital investment funds.

Omurga Capital's initial requirement centered around building reputation and generating awareness about the team's extensive expertise in their respective domains.

Over a span of two years, a comprehensive strategy was employed by the GIS Team to fulfill Omurga Capital's objective. This involved orchestrating 2 press conferences, conducting 25 interviews for both print and TV media, and facilitating numerous networking sessions with business journalists. As part of the overarching "Our Strong Team" strategy for Omurga Capital, the GIS Team recommended the regular publication of biweekly columns within prominent financial publications to further bolster the firm's presence and influence.