REPRESENTATION SERVİCES
B2B and media event for a destination PR
01
Objectives
The Tourism Offices of Podgorica, Tivat, Budva, and Bar in Montenegro were seeking to enhance their collaboration with Turkish agencies and to more effectively showcase Montenegro as an enticing destination. Their goal was to showcase Montenegro as a multifaceted destination beyond just a summer holiday spot.
02
Challenges
Despite Montenegro's existing popularity among Turkish travelers and agencies, it was largely recognized solely as a summer getaway with its stunning beaches and coastline. The Montenegro tourism authorities aimed to broaden this perception by highlighting the country's diverse offerings, including winter sports, historical sites, adventure sports, and MICE (Meetings, Incentives, Conferences, and Exhibitions) opportunities.
03
Solutions
To effectively tackle challenges and attain the set objectives, a strategic approach was employed, encompassing two distinct events: a press meeting and a B2B tourism agencies gathering.
For the B2B event, an agency presentation was scheduled, followed by one-on-one networking opportunities to foster connections among participants. Simultaneously, a press meeting was arranged, accompanied by written interviews to extend outreach to a broader audience. Furthermore, a press release was disseminated to enhance visibility and publicity. This well-rounded approach aimed to maximize exposure and engagement for the Montenegro tourism offerings.
Results
42 pieces of coverage
During the press event we hosted 19 journalists from 15 publications. we received 42 pieces of coverage where 3 of them are from printed publication and 39 online. Most of those publications are tourism focused outlets. And the rest are economy and business publications.
120 new business connection