European finance leader wants to speak to local markets strategically

When Austrian Erste Bank made its entry into the Turkish market through its subsidiary, Erste Securities Istanbul. The communication program was designed with the goal of facilitating the successful launch of the brand into the Turkish finance market.

Highlighting Erste Bank's substantial expertise in the Central and Eastern European (CEE) region, the GIS Consult team aims to be positioned as a crucial 'binder' bridging local and international teams to facilitate enhanced communications. Media communications have played a significant role in building awareness for the brand.

One-on-one meetings and roundtable sessions were arranged with carefully selected finance journalists to foster networking opportunities. Researches and analyst reports were strategically positioned as primary news sources for the relevant media. Furthermore, Erste events were utilized as effective communication tools to enhance the brand's outreach.