The Global Music Streaming Company Re-Launches in Turkey

Deezer was relaunching in Turkey with the goal of expanding its subscriber base and boosting the number of downloads. The company was eager to enhance its visibility among the target audience.

Deezer's re-launch coincided with the onset of the pandemic. Moreover, the Turkish market was heavily dominated by Spotify, making it challenging for even journalists to embrace a new brand.

The agency adapted by shifting all their planned activities to digital platforms, with a focus on targeting consumers and establishing strong bonds and positive relationships with journalists. Emphasizing the benefits of the product, they primarily targeted online publications to ensure a broader reach.