NON PROFIT ORGANIZATION PR
Sexual and reproductive health and rights platform
01
Objectives
The primary goal of the CISU Platform is to advocate for equitable access to sexual and reproductive health and rights (SRHR) information, as well as SRH services, for all individuals in Turkey. The PR objective was to increase awareness on the matters.
02
Challenges
The CISU Platform produces reports derived from monitoring outcomes, research discoveries, and policy suggestions. Unfortunately, the conservative nature of mainstream media has led to a lack of coverage on matters related to sexuality. Additionally, news critical of the government has faced censorship.
03
Solutions
To amplify engagement in online media, strategic use of trending keywords was employed to capture the current agenda. Notably, messages backed by factual data garnered significant interaction.
Results
Almost 7 millions impressions